About Us

Mandy Donaldson

Founder, Operations Director

With over a decade of experience in founding and leading businesses, I love creating organisations where employees have the freedom to thrive and meaningfully contribute. This isn’t a new ethos, but I think good leaders have a joy for leading people to a common goal, whether that’s a team of remote software developers trying to solve complex environmental problems or managing a newly blended family of six! With four now adult children, I’m mostly dedicated to the former, although being a parent is a career you don’t ever get (or want) to leave.

A good leader also understands the timeless value of hard work and dogged persistence. A stubborn and strong-willed refusal to quit has always stood me in good stead as a business founder.

A background in Accounting and Bookkeeping, and then in Commercial Services and Sales before founding and running businesses while managing a family of six makes you a perfectionist planner and organiser – I firmly believe clear processes steer the world to becoming a better place (you should see my pantry).